Elaina’s Sustainability Grant Award Winner

Their need:

Demi is on a mission to make composting the new normal. Composting offers a way for small choices to aggregate into big impact by dramatically reducing methane emissions - one of the leading causes of climate change. But until Demi, there have been no feasible options for urban apartment buildings and no strong enough incentives to make the average person want to compost. We want to disrupt this, by partnering with building managers to offer everyday residents sleek, biodegradable composting bins, streamlined pick-up services, and a mobile app that makes composting fun and engaging. However, as a young start-up, we need support to turn our innovation into reality.

"Thank you so much for helping us get our project off the ground and into a reality! We are so excited to fund our first pilot project and bring composting to the city."

Our gift:

Demi is currently focused on standing up all operations of their business. They have worked tirelessly on building their team, refining their environmental business model, and developing strategic partnerships with community organizations and compost processors. Demi is now focusing their efforts on a business development and marketing project, looking to build their brand among urban apartment buildings and raise awareness around composting as an activity for apartment-dwellers.

Through this project, Demi hopes to fund 10 pilot initiatives with small condo buildings, catalyzing operations so that they can build momentum towards the Fall, when they hope to land their first major partnership with a large apartment building for a soft launch. This project will also involve launching a social media marketing campaign to broadly disseminate educational information and awareness around the positive impact composting has on our planet.