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2025 Impact Icon: A Charitable Challenge

The 2025 Impact Icon Challenge brought together 15 passionate competitors from across the IREM community for a 12-week fundraising campaign in support of the IREM® Foundation’s mission. With a goal of raising $130,000 to fund 130 additional scholarships, these dedicated competitors inspired their chapters, colleagues, peers, and vendors to say “yes” to opportunity.

Together, they surpassed the goal - raising more than $160,000 - demonstrating the power of collective impact and helping the IREM Foundation advance the next generation of real estate management professionals.

Congratulations to Lillie Norton, CPM®, ACoM® representing IREM Houston, who earned the title of 2025 Impact Icon for outstanding fundraising efforts and inspiring leadership throughout the challenge.

A heartfelt thank you to all our 2025 Impact Icon competitors:

Sarah Arkell headshot

Sarah Arkell

IREM Houston

Sheena Boone headshot

Sheena Boone, CPM®

IREM Western Washington

Mark Brahm headshot

Mark Brahm, ARM®

IREM Columbus

Katisha Brown headshot

Katisha Brown

Greater Hartford, CT

Daniela Carroga headshot

Daniela Carroga

IREM Boston

John Dempsey headshot

John Dempsey, CPM®

IREM Delaware Valley

Mattie Divin headshot

Mattie Divin

IREM Houston

Katie Host headshot

Katie Host

IREM Minnesota

Rita Khan headshot

Rita Khan, CPM®, ARM®,ACoM®

IREM Raleigh-Durham

Tyler Kirshner headshot

Tyler Kirshner, ACoM®

IREM Western Washington

Caitlin Lee headshot

Caitlin Lee, CPM®

Jacksonville, FL

Sahab Muhammad headshot

Sahab Muhammad

IREM Northern Ohio

Jaysa Murphy headshot

Jaysa Murphy

IREM Greater Raleigh-Durham

Lillie Norton headshot

Lillie Norton, CPM®, ACoM®

IREM Houston

2025 Impact Icon winner

Samantha Thornton headshot

Samantha Thornton, CPM®, ARM®, ACoM®

IREM Austin

Read about last year's event here

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